ACE transaction portfolio

Evidence behind
the experience.

Selected completed assignments, live mandates and advisory work across retail, food, highway formats, hospitality and destination leasing.

Review the work ↓

02disclosed completed assignments

04confidential advisory dossiers

02active expansion mandates

Read the status first

A transaction, an advisory output and a live mandate are not the same thing.

ACE uses completed only where the disclosed outcome is an operating opening or completed assignment. Advisory cases report the decision output delivered. Active mandates report the search brief now governing qualification—not an assumed future closure.

This distinction protects client confidentiality and gives prospects a more credible view of how ACE thinks, negotiates and executes.

Representative category imagery · named transaction disclosed

01Completed · disclosed

12th Avenue, Faridabad · Large-format fashion

A fashion anchor that helped signal a new retail address

Disclosed brand reference

Client objective: Position a new retail destination for a recognised department-store format and create an anchor capable of strengthening the project’s consumer proposition.
Commercial challenge: The address had to be evaluated as more than available space. Access, catchment depth, frontage, adjoining uses and the project’s ability to support a large-format operating model all had to work together.
ACE strategy: ACE aligned the property narrative with the brand’s format, tested the location’s wider Delhi NCR role and kept the discussion focused on long-term destination value rather than a generic inventory pitch.
Negotiation / execution solution: The mandate moved through site positioning, brand–owner dialogue, commercial coordination and opening-stage follow-through with one accountable transaction layer.

Measurable result1disclosed flagship opening

Westside opened at 12th Avenue, Faridabad—an independently disclosed retail milestone approximately 12 miles from India Gate.

Representative category imagery · named brand reference disclosed

02Completed · disclosed

North India · Food & beverage

Taking a premium food destination from location logic to launch

Disclosed brand reference

Client objective: Identify and shape a location capable of supporting a premium Bikanervala experience rather than a standard food outlet.
Commercial challenge: The property needed sufficient access, visibility, dwell potential and operational depth while keeping the format commercially sustainable for both operator and owner.
ACE strategy: ACE treated the assignment as a destination-format exercise: catchment relevance, arrival experience, frontage, parking, back-of-house movement and commercial structure were considered together.
Negotiation / execution solution: The team coordinated the property–brand interface from early location work through commercial alignment and execution-stage follow-through.

Measurable resultEnd-to-endlocation-to-opening involvement

One premium-format outlet progressed from initial location work to an operating launch under a disclosed brand reference.

Commercial corridor used for location assessment

Representative corridor imagery · client and commercials withheld

03Advisory · confidential

North India highway corridors · Drive-through QSR

Making four highway opportunities comparable before capital is committed

Client objective: Determine which candidate locations could sustain a branded drive-through format and which risks required redesign, renegotiation or rejection.
Commercial challenge: High traffic alone does not establish viability. Entry and exit safety, carriageway direction, stopping behaviour, fuel and food adjacency, utilities, land geometry and day-part demand had to be tested site by site.
ACE strategy: ACE created one comparable assessment structure covering access, catchments, competition, layout potential, format compatibility and the commercial burden carried by each site.
Negotiation / execution solution: The review combined map intelligence with 5, 10, 15 and 25 kilometre catchments, operator-format benchmarks and a decision-ready risk matrix.

Measurable result4 sitesassessed in one scorecard

Four candidate sites were placed into one decision framework, with three operator formats benchmarked before further negotiation.

Representative hospitality imagery · owner and operator identities withheld

06Advisory · confidential

India · urban hospitality market · Hotel operator search

Separating the right hotel operator from the most familiar hotel name

Client objective: Help an owner understand which operator profile and contract structure suited the asset, capital plan and desired level of control.
Commercial challenge: Operator comparisons become misleading when lease, minimum guarantee, revenue share, hotel management agreement and franchise proposals are judged on headline economics alone.
ACE strategy: ACE framed the opportunity around market role, key count, facilities, owner obligations, fee stack, performance tests, approval rights, exit risk and long-term asset value.
Negotiation / execution solution: The commercial discussion was converted into a comparable operator matrix before shortlist-stage engagement.

Measurable result4operator structures compared

Four operating structures were compared under one owner-risk framework, creating a clearer basis for operator conversations.

Representative development imagery · parties and commercials withheld

07Advisory · confidential

India · growth-city market · Built-to-suit anchor

Removing delivery ambiguity from a built-to-suit retail negotiation

Client objective: Align a retailer’s prototype with an owner’s land, capital plan, approval path and delivery capacity before construction commitments were made.
Commercial challenge: Headline rent did not resolve who would carry structural design, services, approvals, façade, vertical transport, delay risk, testing and handover evidence.
ACE strategy: ACE translated the retail prototype into a commercial responsibility schedule so design decisions and financial exposure could be negotiated together.
Negotiation / execution solution: Owner works, retailer works, approval dependencies, milestone evidence and delay consequences were consolidated into one LOI-ready matrix.

Measurable result1 matrixfor delivery accountability

The transaction moved from an area-and-rent discussion to one auditable delivery scope covering the full pre-handover interface.

Representative destination imagery · asset identity withheld

08Advisory · confidential

India · regional retail destination · Mall leasing advisory

Reframing tenant mix around visits, dwell and conversion

Client objective: Strengthen an asset’s leasing direction by defining the commercial role of each category instead of filling vacancies deal by deal.
Commercial challenge: A collection of individually acceptable tenants can still produce a weak destination when anchors, food, entertainment, jewellery, fashion and services do not support the same customer journey.
ACE strategy: ACE evaluated category gaps, arrival sequence, vertical movement, day-part demand, family dwell, repeat-visit needs and adjacency before prioritising outreach.
Negotiation / execution solution: The leasing programme was organised into three waves: traffic anchors, dwell-time categories and conversion-led retailers.

Measurable result3 wavesfor leasing execution

One tenant-mix direction and three-stage leasing sequence replaced an unstructured vacancy-led approach.

Representative category imagery · live brand identity confidential

04Active mandate

Noida, Uttar Pradesh · Fashion flagship

Turning a broad Noida search into a usable large-format brief

Client objective: Source commercially relevant large-format properties for an expanding fashion requirement without circulating unsuitable inventory.
Commercial challenge: Large floorplates often fail on frontage, vertical circulation, parking, delivery access or the economics of upper-floor area even when the total square footage appears suitable.
ACE strategy: ACE translated the brand requirement into a market-facing qualification brief covering micro-market role, visibility, access, floor split, possession and owner delivery capability.
Negotiation / execution solution: Properties are screened before introduction so the brand sees comparable, decision-ready options rather than unqualified listings.

Measurable result10–12Ksq. ft. decision brief

The search was narrowed to a 10,000–12,000 sq. ft. ground-plus-first-floor requirement with explicit site and delivery filters.

Representative category imagery · live brand identity confidential

05Active mandate

Karnataka · Telangana · Tamil Nadu · Neighbourhood retail

A three-state rollout brief built for repeatable neighbourhood decisions

Client objective: Build a disciplined property pipeline for a compact retail format expanding across multiple South Indian markets.
Commercial challenge: A uniform area requirement can behave very differently by city, catchment and street. Rental tolerance, daily-needs adjacency, frontage and local movement patterns could not be reduced to one generic definition of prime.
ACE strategy: ACE separated the rollout into market clusters and applied a repeatable property screen while allowing local catchment and rental logic to change by city.
Negotiation / execution solution: The owner outreach and property qualification process uses one evidence format for pin, frontage, floor, access, photographs, possession and commercials.

Measurable result3 statesunder one search matrix

One three-state search matrix now governs the 1,000–1,200 sq. ft. ground-floor requirement.

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